Watkins Multi-Channel Strategy

Fact Sheet

Some consultants get upset when they learn about Watkins' multi-channel marketing strategy. Usually it's because the consultant sees Watkins products on a store shelf and immediately thinks that gives the store an unfair advantage. But there's really no reason to be upset, because we consultants have many advantages over retail stores, and over customers who buy products direct from Watkins. Let's look at the facts...

Facts for Independent Watkins Consultants

• Consultants can purchase Watkins products at wholesale prices. Their discount increases as their personal sales increase. Their discount increases as their group volume increases.
• Consultants have no required minimum order size and no required minimum order of each product.
• Consultants can use Watkins catalogs and other sales tools to demonstrate the entire product line to customers.
• Consultants have access to a complete online website for initial and follow up sales to their customers.
• Consultants may benefit from referrals from all the other channels for people interested in the home business channel.
• Consultants are the sole beneficiaries of the huge residual profits available from the direct selling / network marketing channel.
• Consultants can benefit from presenting Watkins products through parties.
• Consultants can display the Watkins products in fairs and festivals through the available Temporary Location Selling opportunities Watkins offers.
• Consultants can utilize the Retail Sales Initiative to place up to 20 different products in small retail stores. They can sponsor the store owner or create whatever flexible arrangement they desire to leverage the retail store exposure.
• Consultants are eligible to earn all-expense paid trips to exotic locations.
• Consultants are eligible to attend sales training events and conventions to help them succeed.
• Consultants receive support, training, incentives, and encouragement from an upline system at no cost.

Facts for Retail Stores

These facts apply to large chains who purchase direct through Watkins as well as small chains or stores who purchase through brokers (which is all stores selling Watkins products except those who have joined under a consultant as part of the Consultant Retail Initiative):

• Retail stores can purchase some products (about 75% of the line) to put on shelves. Wholesale pricing is fixed by Watkins with the goal of maintaining a suggested retail price point that is competitive with all channels.
• Retail stores must achieve minimum order sizes.
• Watkins negotiates directly with the large chains for selected distribution.
• Retail stores cannot access the entire line of products. Consumers who see a limited selection of products in a retail store must connect with an Independent Watkins Consultant or contact Watkins corporate for information on how to obtain additional products.
• Retail stores do not benefit from any follow up online sales even though a website is printed on every label. Follow up online sales benefit Watkins directly or are referred to an Independent Watkins Consultant.
• Retail store owners are not eligible to benefit from any interest in the direct selling / network marketing channel and the huge residual profits available from it. If a customer shows any interest, it can only be referred to Watkins to pass on to an Independent Watkins Consultant through the Watkins Consultant Lead Program.
• Retail store owners are not eligible to earn all-expense paid trips to exotic locations.
• Retail store owners are not eligible to attend sales training events and conventions to help them succeed.
• Retail store owners are not eligible to receive upline training support and tools to help them succeed.

Facts for Watkins Direct Customers

These facts apply to any customer who gets products directly from Watkins (such as by mail, phone, shop.Watkins1868.com, company-run store, or the company museum) without specifying a consultant who should get credit for their order:

• Consumers who have no connection with an Independent Watkins Consultant may order direct from Watkins website or by phone and select from the entire product line.
• Consumers who live near Watkins headquarters in Winona, Minnesota, can buy products at the Watkins Museum.
• Consumers who would like personal service are referred to an Independent Watkins Consultant for service.
• Consumers who are interested in a home business are referred to Independent Watkins Consultants through Watkins Consultant Lead Program.

 
Read the Next Article: Sales Report for Watkins Multi-Channel Strategy